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Research papers

INA's marketing restructuring strategy

Rapid changes in economical and political surrounding of Yugoslavia recquires appropriate basic strategic and tactical philosophy reformulation within all industry sectors. Transition from mostly self-oriented towards market oriented corporation,...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Igor Dekanic, Nenad Porges
September 1, 1990
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Citation

Dekanic and Porges (1990a, September 01). INA's marketing restructuring strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ina-s-marketing-restructuring-strategy


Research papers

Marketing research mirror in corporate communication planning

This paper is founded on the market research carried out by the author in 1987 in the Market Research Centre - Zagreb, for the needs of a specific Yugoslav conglomerate which is involved in the production and processing of zinc, alloys and chemical...

Catalogue: ESOMAR Congress 1989
Author: Nenad Porges
September 15, 1989
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Citation

Porges, N. (1989a, September 15). Marketing research mirror in corporate communication planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-mirror-in-corporate-communication-planning


Research papers

Marketing as an instrument for revitalization and development of old fortress

The authors proposed marketing oriented program for revitalization of the old medieval Sisak fortress. The main conclusions of research and modelling are: 1. Historical monuments of this kind should not be degraded through marketing revitalisation...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Milos Graonic, Nenad Porges
May 4, 1988
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Citation

Graonic and Porges (1988a, May 04). Marketing as an instrument for revitalization and development of old fortress . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-as-an-instrument-for-revitalization-and-development-of-old-fortress-